How to Manage Your Blog: Tools and Tricks

When your blog is in its early stages there are so many things to consider; your target audience, your content, colour scheme and more. It can take a little while to find your overall style and to gain a following.

I am still learning all there is to know. However, as a marketing assistant by day, I have learnt some tricks of the trade that have really helped me to develop my blog and I would like to share them with you.


  • Write a content schedule a few weeks in advance to keep on top of everything.
  • When photographing your blog posts it can be very time-consuming, trying to get your composition right can take multiple attempts. Therefore, it’s worth doing more than one photo shoot so that you have a backlog of images stored ready for your next few posts.
  • Use social media to promote your blog posts but try not to spam everyone with too many tweets etc.
  • Promote your blog at primetime. I have found that plugging your blog on weekdays at around lunch time, at 5 pm when people are travelling home from work or around 7 pm generate a lot of interest for your blog. Friday evenings and Saturdays are not ideal because people prefer to go out rather than trawl online.

Here are a list of websites and programmes that I have found incredibly useful.

Answer the Public

A great website that will allow you to create content that will meet the needs of your target audience. Simply type in a keyword or topic, select a search engine and Answer the Public will show you all of the questions asked about that particular subject.

This is a fantastic tool for people who suffer from the dreaded writer’s block.


With the help of Hootsuite you can schedule your tweets. So, if you happen to be out with friends or busy watching epic fail videos on YouTube, no problem! Hootsuite will promote your blog for you, so you will never miss an opportunity to plug your posts in those all-important primetime slots.

Do you ever struggle to meet the character limit on Twitter when inserting a link? Install the “share page” icon onto your browser and when you find a news article/ image / blog etc. worth sharing, you can click the owl icon and Hootsuite will condense the URL for you.


If you want to improve the quality of your blog photos and Photoshop is a little out of your price range, then GIMP is perfect for you. This free photo editing programme has very similar tools to Photoshop, which will help you to manipulate your images making them more visually interesting.

I would advise searching for editing tutorials on YouTube and groups online if you are unfamiliar with how to use this type of programme.  That way you will be a pro in no time!


If you’re fed up of proofreading your blog posts, Grammarly will make things a lot easier for you. Once it has been installed and added to your browser it will automatically check your spelling and grammar on all social media platforms. I honestly don’t know how I have managed without this!

I hope that you have found this post useful. Have you got any tips of your own?

Thanks for reading!

Chloe xx

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